WAY into the Game (Trivia game with a twist)
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About the game
Benefits:
- Targets fans of a brand with challenging trivia relative to that brand (e.g. sports, travel, movies, etc.)
- Easy to learn gameplay, with great graphical tie-in
- Allows players to challenge their own level of knowledge AND share with friends through social media to prove their ability
Gameplay:
Trivia games can be a bit dull, but SplashDot managed to hit one out of the park with this game. Using fun animation, and allowing players to choose the difficulty of their questions, this game has become one of the best-loved games ever by many of SplashDot’s clients.
Game background:
As the centerpiece of Ontario Lottery’s annual PRO•LINE promotion, WAY into the Game connected die-hard sports fans with a fun, easy to play sports trivia game. Strong football graphic elements added a second level of engagement. The game resulted in excellent replay-ability, resulting in a huge lift in sales by the overall contest.